Family lifestyle, experiences and travel for discerning Toronto parents
@torontoning | torontoning.com
Contact: Rasha Fawakhiri | rasha@torontoning.com
About Torontoning
Torontoning is a Toronto-based family lifestyle platform helping parents discover thoughtful, high-quality experiences, stays and handpicked things to do with and without children.
The platform speaks to urban, experience-led parents who want family life to feel considered, cultural and enjoyable – from weekend plans and city guides to family-friendly travel, hotel stays, restaurants, attractions and seasonal experiences.
Founded and run by Rasha Fawakhiri, a communications and content strategist with 18+ years of experience, including senior regional communications leadership for global consumer and technology brands such as Twitter/X.
Audience
Torontoning reaches Toronto-based parents who are looking for curated recommendations rather than endless lists. The audience is family-focused and interested in quality experiences, including arts, hospitality, arts, culture, travel, dining and premium family-friendly activities.
Core audience:
Toronto parents, primarily with young children
Urban, culture-curious and experience-led families
Parents looking for thoughtful things to do with and without children
Families open to premium stays, curated travel ideas and high-quality hospitality experiences
Platforms & Channels
Instagram: @torontoning
Followers: 7,533
Recent Instagram Reel reach: 1K–32K+ accounts
Average reach across last 10 Reels/posts: approx. 6.1K accounts
Average non-viral Reel/post reach: approx. 3.2K accounts
Recent Instagram Reels/posts average 7.3% engagement by reach, with a 4.0% non-viral baseline
Content formats: Reels, Stories, carousels and guides
TikTok: @torontoning
Followers: 1,854
Content formats: Short-form discovery videos, experience-led recommendations and carousels
Website: torontoning.com
Content formats: Toronto guides and evergreen editorial content
Newsletter: Torontoning email list
Subscribers: A growing direct audience of 157 subscribers since launching email collection this year, focused on curated family experiences, guides and recommendations
Previous Work & Partnerships
Torontoning has partnered with and featured family-relevant brands, venues and cultural institutions including:
- Toronto International Film Festival (reel here)
- CF Toronto Eaton Centre & Simons (reel here)
- MakerKids (reel here)
- Wychwood Theatre (reel here)
- Cured Catering & Canadian Stage (reel here)
- Agua Baby Spa (reel here)
- Growing Tkaronto (reel here)
Contact
Rasha Fawakhiri
Founder / Creator, Torontoning
@torontoning
torontoning.com
rasha@torontoning.com